From the 1910s to the 1960s

This collection of vintage Australian cinema, radio and television advertisements spans six decades, two world wars and thirteen prime ministers.

In these ads – dating from 1914 to 1969 – you'll see iconic brands, hear familiar jingles and possibly recognise a few famous faces.

They offer a snapshot of life in Australia from the 1910s to the 1960s, reflecting changes in how we work, play, look, think and feel.

The ads vary greatly in style, whether imitating the glossy feature films of the 1940s, capturing children's attention with animated characters or alluring us with their promise of instant fun and freedom.