
'The richest, reddest, roundest, tastiest, tomato there is for soup.'
Jack Grimsley composed this jingle for Heinz Tomato Soup.
Advertising proclaimed that the soup was produced from the ‘Heinz Tomato', a special breed of tomato developed by Heinz.
Image: Detail from Heinz Big Red advertisement in The Australian Women's Weekly, 1 December 1969.
The National Film and Sound Archive of Australia acknowledges Australia’s Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we work and live and gives respect to their Elders both past and present.