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Our story and vision

Our purpose

The NFSA tells the national story by collecting, preserving and sharing audiovisual media, the cultural experience platforms of our time. 

 

Goal

In the digital age, the NFSA should be Australia’s most dynamic and valued cultural organisation.  

 

Priorities

Our three specific priorities from 2022 to 2025 are: 

Relevance

  • A collection that tells the national story in all its diversity
  • A reliable and established leader and collaborator with partners in the Galleries, Libraries, Archives and Museums (GLAM) sector, and public screen and commercial media industries here and overseas, contributing to and promoting the value of Australia’s screen and cultural ambitions and achievements
  • An institution that evolves with industry and audiences, adapting our collecting to reflect new technologies and content

Reach

  • A collection that is readily discoverable
  • A collection that is widely used and enjoyed

Revenue

  • A loved and trusted institutional brand with a growing audience
  • An energised, original, forward-thinking and effective organisation

 

Our strategic direction