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Strategic Direction

Strategic Direction 2022–25 outlines the NFSA’s specific priorities for the next three to five years.  

The NFSA tells the national story by collecting, preserving and sharing audiovisual media, the cultural experience platforms of our time. In the digital age, the NFSA should be Australia’s most dynamic and valued cultural organisation.  


Our Priorities

Relevance: A national audiovisual collection that tells Australia’s stories in all their diversity, evolving with industry and audiences and adapting to reflect new technologies and content. 

Reach: A widely-used collection readily discoverable by all Australians. 

Revenue: A forward-thinking and original institutional brand trusted and loved by its growing audience. 

The Delivering for the Community section of the strategic plan is closely aligned to the five pillars of the National Cultural Policy – Revive: a place for every story, a story for every place.  



NFSA Strategic Direction 2022-25