Most early radio advertisements were not recorded. Instead, announcers would read promotional copy live on air.

One exception was jingles, which were occasionally recorded onto disc.

Discover the latest sound recordings that have been added to the NFSA's Sounds of Australia for 2023.

Television advertisement for Cancer Council Victoria featuring the jingle 'Slip! Slop! Slap!', written by Philip Adams and Peter Best.

‘Slip! Slop! Slap!

Most early radio advertisements were not recorded. Instead, announcers would read promotional copy live on air.

Following an agreement between Kerry Packer and the Australian Cricket Board in mid-1979, World Series Cricket players were once again able to be selected for the 'official' Australian cricket team

In August 1972 Alison McCallum provided lead vocals for ‘It's Time’, the campaign song for Gough Whitlam’s 1972 election campaign for the Australian Labor Party (ALP).

'The richest, reddest, roundest, tastiest, tomato there is for soup.'

Jack Grimsley composed this jingle for Heinz Tomato Soup.

Jack Grimsley composed this jingle for Brockhoff Chocolate Biscuits.

Jack Grimsley is responsible for some of the most recognisable Australian music of the 1960s and '70s.