Television advertisement for Cancer Council Victoria featuring the jingle 'Slip! Slop! Slap!', written by Philip Adams and Peter Best.
The campaign for TV, radio and print is widely credited as playing a key role in the dramatic shift in sun protection attitudes and behaviour since it launched in 1981.
The National Film and Sound Archive of Australia acknowledges Australia’s Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we work and live and gives respect to their Elders both past and present.