Pimms No. 1 Cup: Winning Cup (1949)

This late 1940s cinema advertisement touts the versatility of Pimms – a gin-based, fruit cup liqueur – for any occasion. 

The ad opens with a horse race and we see a group of well-dressed young people enjoying their day at the races and ordering Pimms from the waiter. The race course setting indicates luxury and class.

The drink is also recommended as a relaxing beverage after a gruelling day at work, as a popular drink at large social gatherings and for more relaxed and casual affairs, such as a friendly card game.

We also get a practical demonstration on how to mix the perfect Pimms according to personal preference.