Jacki Weaver advertising Rice Krinkles (1965)

Jacki Weaver advertising Rice Krinkles (1965)
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This commercial for the Nabisco-owned breakfast cereal Rice Krinkles features an 18-year-old Jacki Weaver.

In the early days of television advertising, corporate brands identified the teenage market as a growing business opportunity, and turned to popular stars as a way to enter the world of youth culture.

In this highly effective 30-second advertisement, Jacki Weaver dances her way around a modern-looking kitchen. The music is generic, but reminiscent of the pop hits of the day.

Not only is Weaver the star of the advertisement but the message is successfully reinforced in-store by having her face on the actual box, smiling back at potential customers from the supermarket shelves.

It was a mutually beneficial arrangement; the brand hoped to become 'cool' by association, while the star gained valuable exposure.