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This collection of Cadbury advertisements provides a wonderful snapshot of the changing attitudes towards dating, romance and fun in Australia from the 1950s to the 1970s.
Early Cadbury Milk Tray campaigns subtly suggest budding romance, featuring young couples holding hands. However, by the Cadbury Roses campaigns of the late 1960s and early 70s, innocence has made way for playfulness and fun with the bold tagline,'When you get Roses, you’ve got yourself a man’.
Although the delivery may have changed, the idea of bringing people together has remained a consistent theme throughout their advertising over the decades.