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National Film and Sound Archive of Australia

Tagged: General Motors Holden

Collection
Holden car ads
This collection of General Motors Holden cinema and TV ads spans 1955–76. The commercials highlight the changing image of the much-loved Holden car over the two decades, as well as an increasingly...
Video
Holden: A New Star, the New Holden FE (1956)
This colour cinema advertisement by Litchfield Film Productions launches the new model Holden sedan, the 1956 FE. This clip shows the whole advertisement minus the opening and closing titles. A...
Video
General Motors Holden: To Suit all Family Needs (1956)
This television advertisement for General Motors Holden emphasises the Holden sedan’s suitability to the needs of the family. A family of six walk out of their house to the car. One of the sons helps...
Video
General Motors Holden: Range of Products
In a 1950s suburban street, a woman driving a Holden pulls up to do her Saturday morning shopping. Other GMH cars, including a Vauxhall, Chevrolet and Pontiac, are shown. The woman enters a showroom...
Video
General Motors Holden: Monaro, 'More than just transportation'
This advertisement for the Holden Monaro HK begins on the racetrack amongst sleek sports cars, champion drivers (including Norm Beechey) and adoring female fans. A sequence of still images of foreign...
Video
General Motors Holden: Postgraduate Research Fellowship Plan
This television advertisement highlights General Motors Holden’s research and training programs, apprenticeships, cadetships and scholarships, and the contribution they make to help Australia 'meet...
Video
General Motors Holden: On a Tour of Australia’s Banana Plantations
A couple drives through banana country on the coastal border of Queensland and New South Wales. Their car pulls up at a banana plantation where they alight and meet with the owner. A voice-over...
Video
General Motors Holden: Resale Value
A Holden customer shakes hands with his dealer and drives out of the Holden dealership. The voice-over narration explains Holden’s high resale value over an image of the newspaper classifieds. The...
Video
General Motors Holden: Proved Dependability
A General Motors Holden representative directly addresses the viewer. He describes the broad range of Holden owners throughout Australia, accompanied by footage of a Holden vehicle driving through a...
Video
General Motors Holden: Monaro, 'Make him show you'
This is part two of a television advertisement for three Holden HK sports coupes: the Monaro, Monaro GTS and Monaro GTS 327. The advertisement includes a jingle and male voice-over.
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The National Film and Sound Archive of Australia acknowledges Australia's Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we work and live and gives respect to their Elders both past and present.

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