This collection of General Motors Holden cinema and TV ads spans 1955–76. The commercials highlight the changing image of the much-loved Holden car over the two decades, as well as an increasingly sophisticated approach to advertising.
A couple drives through banana country on the coastal border of Queensland and New South Wales. Their car pulls up at a banana plantation where they alight and meet with the owner.
A family of six walk out of their house to the car.
This ad targets a female audience, emphasising the car’s comfort and style as well as power.
The ad features a montage of Australian outdoor scenes including the beach, sporting events (yachting, golf, cricket and football), the Australian flag and native fauna.
This black-and-white television advertisement for the Holden HQ Kingswood sedan begins with a stationary sedan positioned against a waterfall.
This advertisement for the Holden Monaro HK begins on the racetrack amongst sleek sports cars, champion drivers (including Norm Beechey) and adoring female fans.
This is a vox pop style interview with Hawthorn winger John Fisher about his Holden.
By the 1960s, Holden had added theme music and jingles to the devices used to make their brand memorable.
This clip shows a father standing next to his Holden in the parking lot outside an AFL match. He has brought his sons to watch Collingwood play.
This advertisement for the 1969 Holden HT Kingswood sedan features voice-over narration and an accompanying jingle about the 'new generation Holden’.
This advertisement opens with a row of Holden cars, soon to be loaded by crane onto ship.
This advertisement begins on a building site with a man loading a sheet of plywood onto the back of the new Holden utility. A voice-over describes purchasing the new ute as a 'six way investment’.
This is part two of a television advertisement for three Holden HK sports coupes: the Monaro, Monaro GTS and Monaro GTS 327.
This clip explains the methods used to design the new model FE Holden.
This black-and-white television advertisement for Holden sedans and wagons incorporates the 'Holden’s Number One’ jingle.
This advertisement for the 1968 Holden HK Premier, narrated in voice-over by John Laws, features young people and city life over the course of a day and evening.
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