This short and amusing animated Aeroplane Jelly advertisement is also notable for its product name, jingle and reflection of the time when it was made.
Bert Appleroth created Aeroplane Jelly in 1927. He was an aviation fan at a time when planes were relatively new. He even used a Tiger Moth plane to make deliveries to rural areas in 1934.
The jingle – or 'haunting Earth song' – sung by the alien in this clip is a fragment of the famous Aeroplane Jelly song. The original was recorded in 1937 and featured the voice of five-year-old Joy King. It was played on radio over 100 times per day in the 1940s and is one of Australia's longest running and best-loved jingles.
Finally, when this advertisement was made, the world was gripped in a space race with the United States and Soviet Union (USSR) competing to land a crew on the Moon. The United States made it first when the Apollo 11 mission landed on the Moon on 20 July 1969.
The National Film and Sound Archive of Australia acknowledges Australia’s Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we work and live and gives respect to their Elders both past and present.