'Save at Malvern Star Stores – they’re the best, with lower prices than the rest. One-hundred-and-fifty stores across the nation, Australia’s biggest discount organisation. Save at Malvern Star Stores.'
Jack Grimsley wrote this jingle for Malvern Star, a manufacturer of bicycles located in Melbourne. Malvern Star began in 1903 and went on to become a household name in Australia, endorsed by star cyclists such as Don Kirkham and Sir Hubert 'Oppy' Opperman.
Malvern Star sponsored the first Australian team to ride the Tour de France in 1928, led by Oppy. Malvern Star is now owned by Sheppard Cycles.
Image: Malvern Star store, Hindley Street, Adelaide, c1958. Courtesy: State Library of South Australia.