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'The richest, reddest, roundest, tastiest, tomato there is for soup.'
Jack Grimsley composed this jingle for Heinz Tomato Soup.
Advertising proclaimed that the soup was produced from the ‘Heinz Tomato', a special breed of tomato developed by Heinz.
Image: Detail from Heinz Big Red advertisement in The Australian Women's Weekly, 1 December 1969.
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