This ad targets male customers by emphasising the Holden’s thrust, energy and power. Wild running horses, their hooves thundering on the soundtrack, are intercut with the car climbing a hill. This somewhat obvious alignment of horse power and horsepower is the central focus of the ad. The narration highlights the mechanical features which make the 'turbo-smooth’ Holden an appealing product – its X2 engine, twin carburettors and increased compression ratios. Thus the car’s attributes are described in engineering terms rather than through fantasy, as in the Holden HR ad aimed at women (see General Motors Holden – The Time is Now, 1966). Male voices sing the ad’s refrain, 'Holden’s got more horses’, somewhat like the chorus of a Hollywood musical.