This advertisement is marketed to a slightly different 'new generation’ audience than that in General Motors Holden – Make it Yours (1968), made at a similar time. Instead of the urban hip, it targets the cool beach and outdoors set – characterised in this clip as young, fresh and exciting. The ad’s theme music supports the images of fun and recreation, with lyrics emphasising the 'great new feeling’ of youth and of driving Holden: a 'wonderful, young-making, free-going, great-looking, smooth-riding, scene-stealing feeling’.