General Motors Holden: Export Holden

General Motors Holden: Export Holden
General Motors Holden
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This advertisement opens with a row of Holden cars, soon to be loaded by crane onto ship. As the narrator lists the Asia-Pacific territories that Holden has been exported to, we see footage of Hong Kong’s harbour, a Holden showroom in Singapore, city streets outside a Hindu temple, and a Holden next to a Fiji Airways plane. A world map marks every country to which Holdens are exported. The narrator describes the development of left-hand drive units for Greece, Iran, Iraq and New Caledonia. The accompanying footage shows a woman getting into and driving a left-hand drive vehicle. At the GMH proving ground at Lang Lang in Victoria, export cars are tested. The narrator concludes by saying that this testing and expert craftsmanship have made Holden 'a showpiece among Australian exports’ and given new meaning to the phrase 'made in Australia’.