The light-hearted, romantic style of earlier Cadbury’s chocolates advertisements stands in marked contrast to the sexy and seductive tone adopted here.

This clip is one of three short advertisements with the jingle 'happiness for two’.

This clip is one of three short advertisements with the jingle 'happiness for two’. It presents three new chocolate flavours – raspberry cordial, coconut ice and caramello deluxe.

This clip is one of three short advertisements with the jingle 'happiness for two’.

Cadbury’s Milk Tray brand aligns itself with relationships. This is one of two advertisements about building romance between fledgling couples.

Cadbury’s Milk Tray brand aligns itself with relationships. This is one of two advertisements about building romance between fledgling couples.

The way that Cadbury advertised its chocolates has changed over the years, but a constant theme of their advertisements is romance.

This clip is from a series of ads that persuasively argue that Milk Tray chocolates can transform the everyday into a special occasion, satisfy desires and mend rocky relationships.

This clip is from a series of ads that persuasively argue that Milk Tray chocolates can transform the everyday into a special occasion, satisfy desires and mend rocky relationships.

The Crunchie wrapper in this ad shows it to be a Fry’s product and has no reference to 'Cadbury’s Dairy Milk’ at all.