The coming of colour meant more than a simple pulling of a switch to transform Kansas into Oz.

The colour TV revolution hit Australia on 1 March 1975. Curator Bronwyn Barnett explains what was involved in reaching this milestone – and why it took so long.

Curator Bronwyn Barnett continues her look at the historic arrival of colour TV in Australia on 1 March 1975.

The arrival of colour TV brought excitement – and con artists.

In 1974, Gough Whitlam cut the ribbon on a new Rank NEC factory in Penrith, cementing Australia’s place in the colour TV boom.

Philips promised more than a sharper picture. Their ad campaign claimed colour TV would transform the entire viewing experience.

Before C-Day was even on the horizon, Australian TV’s biggest stars were already experimenting with colour – some more successfully than others.

Six years before C-Day, GTV 9 Melbourne (Nine Network) gave lucky audiences a sneak peek at the future.

CTC 7 Canberra General Manager, George Barlin, discusses in 1990 how the station began broadcasting in colour six months prior to the official commencement of colour television transmission.

This collection of hand-illustrated greeting cards from Mr Squiggle creator Norman Hetherington to Pat Lovell is representative of a wonderful working friendship.