https://www.nfsa.gov.au/sites/default/files/2025-02/Colour%20TV%20Mega%20Menu%203%20TVs_1000x745%20px.jpg
Philips Colour TV advertisement
Title:
Philips Colour TV advertisement
NFSA ID
1346
Year
1977
Philips promised more than a sharper picture. Their ad campaign claimed colour TV would transform the entire viewing experience. ‘Colour that makes you feel like you’re really there,’ the tagline declared.
The pitch wasn’t subtle. ‘We want you to have the best,’ the ad urged, playing on the fear of being left behind. By 1977, most Australian households had made the switch, but holdouts still needed convincing.
For those watching in black-and-white, the message was clear. Colour wasn’t the future – it was the present.
The National Film and Sound Archive of Australia acknowledges Australia’s Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we work and live and gives respect to their Elders both past and present.