Cadbury’s Milk Tray brand aligns itself with relationships. This is one of two advertisements about building romance between fledgling couples.

The way that Cadbury advertised its chocolates has changed over the years, but a constant theme of their advertisements is romance.

This clip is from a series of ads that persuasively argue that Milk Tray chocolates can transform the everyday into a special occasion, satisfy desires and mend rocky relationships.

This clip is from a series of ads that persuasively argue that Milk Tray chocolates can transform the everyday into a special occasion, satisfy desires and mend rocky relationships.

The Crunchie wrapper in this ad shows it to be a Fry’s product and has no reference to 'Cadbury’s Dairy Milk’ at all.

This clip is one of three different ads from the late 1960s or early 1970s which feature the tagline 'when you get Roses, you’ve got yourself a man’.

This clip is one of three different ads from the late 1960s or early 1970s which feature the tagline 'when you get Roses, you’ve got yourself a man’.

This clip is part of a series of three short advertisements, all with the jingle 'sing toora-lay it’s a Milk Tray day today’. The first is set in a fairground with a couple riding on a carousel.