Louise liked Bettina’s character as she describes in an interview with Ross Cooper in 1970: ‘She was a real girl to me. It was a lovely film really. It was a French story, about L’Abbe Constantin – a costume show.' Louise’s response to Gladys reflects the actress’ pleasure in her performance and the letter conveys the fresh enthusiasm of a 21 year old starting out on an exciting career.
When asked about fan mail, Louise responded, ‘Well, yes, and do you know the biggest fan mail I got was from Japan. They … christened me the Cherry Blossom of Japan or something ... And I used to get a lot of presents … beautiful etchings and Japanese dolls.’
The Moving Picture Weekly certainly believed that Louise was perfect in the Bluebird costume films. 'To the rare accomplishments of the clever actress, Louise Lovely is gifted by nature to add just the physical charm and looks bewitching crinolines and jaunty headgear of other days … her type of beauty fits eminently for the screen, and the camera – which is so cruel to so many extremely beautiful women – is more than kind to her.'
A thousand a week
The second photograph (left) is a portrait from a later era when Louise had embraced the shorter hair of the New Woman. Louise attributed the bob to an accident on set when an overly enthusiastic director fanned the flames closer to her head to make a fiery scene look more realistic.
By the time Louise moved to Fox studios in 1919, Picture Show magazine was pleased to announce that the actress received over a thousand letters a week, reportedly piled high inside the office attached to her dressing room. It was a matter of pride that she tried to answer as many of these letters as possible, but she confessed in an interview with Ina Bertrand, ‘When I left Hollywood I had bags and bags and bags I’d never answered. I couldn’t keep up with it.'
While most of the fan mail expressed conventional admiration, there was the occasional proposal of marriage and Louise remarked of these ‘serious’ letters with characteristic grace, ‘You had to be very careful answering those’.
Main image: Louise Lovely (right) in a scene from Jewelled Nights (Louise Lovely and Wilton Welch, Australia, 1925).