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Santa at Anthony Hordern Pavilion (Here Comes Santa)
A crowd of 20,000 people welcoming Santa as he arrives by horse-drawn carriage at the Anthony Hordern Pavilion, Sydney.
This clip captures some excellent footage of George Street, Sydney, including its trams.
By using a newsreel format, the advertisement captures people’s attention and presents Anthony Hordern & Sons as newsworthy and significant. It also shows Anthony Hordern & Sons as part of the Sydney community by contributing to its Christmas celebrations.