Milk Tray: Three exciting new flavours

Title:
Milk Tray: Three exciting new flavours
NFSA ID:
270707
Year:
1960
Category:
Access fees

This clip is one of three short advertisements with the jingle 'happiness for two’. It presents three new chocolate flavours – raspberry cordial, coconut ice and caramello deluxe. The ad ends with a couple standing on a bare set as she holds a box of Milk Tray chocolates and he gives her a kiss. Summary by Poppy De Souza.

These advertisements are probably from the 1960s. The 'happiness for two’ catchphrase and melody line also appears at the end of two other ads. The bright and chirpy world the Cadbury song creates in each ad is conjured through both the melody and the lyrics. The lines 'happiness for two’ and 'get together with Milk Tray’ directly align the chocolate product with romantic couplings and each ad features at least one man and woman paired off together.

Notes by Poppy De Souza