Milk Tray: He likes them, she likes them

Title:
Milk Tray: He likes them, she likes them
NFSA ID:
270707
Year:
1955
Category:
Access fees

This clip is from a series of ads that persuasively argue that Milk Tray chocolates can transform the everyday into a special occasion, satisfy desires and mend rocky relationships.

In this advertisement a woman gets ready to hit 'the high spots … for an evening of fun’. A box of Cadbury’s Milk Tray chocolates is in her lap and, as she eats one, a male voice-over says 'he likes them, she likes them’. Summary by Poppy De Souza.

What is appealing about a good jingle is also what quickly becomes annoying – it sticks in your memory! The bubbly musical element in these advertisements introduces the idea that Milk Tray chocolates have a transformative potential to brighten and enliven the world. The everyday becomes a 'Milk Tray day’ – whether having fun, a fun night out, or a fun night in.

Notes by Poppy De Souza