Milk Tray: At the fairground

Title:
Milk Tray: At the fairground
NFSA ID:
270707
Year:
1955
Category:
Access fees

This clip is part of a series of three short advertisements, all with the jingle 'sing toora-lay it’s a Milk Tray day today’. The first is set in a fairground with a couple riding on a carousel. The man offers the woman Milk Tray chocolates and, over the soundtrack, male and female voices sing about the chocolate’s creamy centres. Summary by Poppy De Souza.

These ads persuasively argue that Milk Tray chocolates can transform the everyday into a special occasion (a 'Milk Tray day’) as well as satisfy desires and mend rocky relationships.

Notes by Poppy De Souza