Hoyts Cinema Ad: Touring Talkie Show (1929)

Hoyts Cinema Ad: Touring Talkie Show (1929)
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This silent advertisement promotes the new ‘Touring Talkie Show’ truck operated by Hoyts – with sponsorship from Studebaker Car Corporation and the Shell Oil Company.

A fleet of Studebaker sedans along with executives from Shell, Studebaker and Hoyts meet the ‘Talkie Truck’ as it pulls in to Melbourne. The executives shake hands with the sound technicians and engineers.

The truck then pulls into a service station and fills up with 'Shell Spirit and Oil’. People gather around to watch. The truck then pulls up outside the Regent Theatre where it is farewelled as it embarks on its tour of country centres.

Summary by Poppy De Souza.