Did you buy these Cadbury's Roses'
This clip is one of three different ads from the late 1960s or early 1970s which feature the tagline 'when you get Roses, you’ve got yourself a man’. In this advertisement, an older married couple are watching television. The man brings out a box of Roses chocolates for his wife. He says that he won them in a raffle before quickly making it clear that he bought them especially for her. Summary by Poppy De Souza.
These 30-second ads from the 'you’ve got yourself a man’ campaign would have screened on television in separate slots. Cadbury uses the ads to position its product across a wide field by aligning Roses with different stages of relationships and covering male and female perspectives. In the 1980s the Roses campaign developed the memorable 'thank you very much’ jingle, broadening the product’s appeal even further. By contrast, each of these ads rely on dialogue rather than songs or music to convey their message.
Notes by Poppy De Souza