Coca-Cola ad for the Beijing Olympics Featuring Archie Roach

Title:
Coca-Cola ad for the Beijing Olympics Featuring Archie Roach
NFSA ID:
1493152
Year:
2008
Category:
WARNING: Aboriginal and Torres Strait Islander viewers are advised that the following clip may contain images and voices of deceased persons
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In 2008, Archie Roach performed a song for an animated advertisement for Coca-Cola, a sponsor of the 2008 Beijing Olympic Games. 

This is a strange soft drink ad that has animated birds collecting plastic straws to create a nest that resembles the Beijing National Stadium – officially the National Stadium, but also known as the 'Bird's Nest'.

The song performed by Archie is endearing and the animated birds are cute. The ad makes sense if it is viewed as a memorable attempt to link sponsor Coca-Cola with the Beijing Olympics in the minds of viewers.

Advertising agency:
Ogilvy & Mather Pty Ltd, Sydney