Coca-Cola ad for the Beijing Olympics Featuring Archie Roach

Title:
Coca-Cola ad for the Beijing Olympics Featuring Archie Roach
NFSA ID:
1493152
Year:
2008
Category:
WARNING: Aboriginal and Torres Strait Islander viewers are advised that the following clip may contain images and voices of deceased persons
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In 2008, Archie Roach performed in an animated advertisement for Coca-Cola, a sponsor of the 2008 Beijing Olympic Games. 

A strange soft drink ad that has animated birds collecting plastic straws to create a nest that resembles the Beijing National Stadium, officially the National Stadium, also known as the Bird's Nest. Despite it being in response to the Olympics in that city we don't see anything related to sport. Archie's song is endearing and the animated birds 'cute', but as an ad to sell soft drink it's questionable how effective it would have been.

Advertising agency:
Ogilvy & Mather Pty Ltd, Sydney