Fashionable garments are modelled displaying a range of designers clothes include a dress by couturier Melnotte Simonin; a hand-embroidered coat with fur trim by designer Jacques Heim, a painted velvet georgette fabric again by Melnotte Simonin; a broad cloth by Bernard; an art-deco inspired headpiece by Le Mennier; and a dress with net and accompanying feathers by Jenny.
Summary by Poppy de Souza.
These luscious garments modelled here in designs from the fashion houses of the 1920s show the trend for low waists, slender lines, fur trimmings, gorgeous coats and art deco inspired headpieces.
This tinted cinema advertisement for Camp-Berlei foundation garments includes mannequins and live models wearing a range of dresses, coats and hats by various fashion designers. They are all underpinned by the ‘basis for all frocking’ – Berlei foundation garments.
According to Berlei’s own advertising slogan of the past – their products are ‘the foundation upon which fashion rests’. In this advertisement we see both the fashions and the foundations in a tinted advertisement running over six minutes in length.
Berlei foundation garments have a history dating back to 1912 when Fred Burley founded Unique Corsets Limited with his brother Arthur. Berlei grew from a small store in Market Street Sydney where it offered ‘made to order’ corsets for discerning clientele. In 1919, Berlei Limited was born and since then the company expanded its product line into the United Kingdom and New Zealand. Today Berlei remains one of the most recognisable names in the manufacture and design of lingerie and underwear in Australia.
At the end of this advertisement, a title card explains that the fashions worn in the ad, along with the Berlei foundation garments modelled, could be viewed in 1927 on ‘living models’ by anyone interested at Berlei House which was then located in Regent Street, Sydney.
Notes by Poppy de Souza.
This tinted silent clip dating from the 1920s is part of a film promoting Camp-Berlei foundation garments. It opens with models posing in high-fashion garments and reveals some of the hairstyles, accessories and fashion trends of the time. Each model and outfit is introduced by an intertitle that supplies information on the fabrics and the couturier. The models adopt a pose, then slowly turn and in some cases reveal a feature of the garment. Sometimes the model is shown in the centre or to the side of the screen with a scene or border framing her.
Notes provided by The Learning Federation.