The 'Berlei-Camp side fastening maternity support 2711 for medium figures.' The Berlei-Camp range was from the mid-to-late 1920s at around the time when Berlei was performing the studies that would
The 'Berlei controllette [corset] no. 6181 SBW (short below waist) type'. The design is particularly beautiful and has echoes of art deco in the triangular shapes and filigree font.
Like all successful advertising this glass slide image sells much more than just the product - Berlei's 'side fastening wrap-on [corset] for medium average figures'.
Fashionable garments are modelled displaying a range of designers clothes include a dress by couturier Melnotte Simonin; a hand-embroidered coat with fur trim by designer Jacques Heim, a painted ve
In the closing minutes of this advertisement, mannequins and live models appear in Berlei’s figure-hugging foundation garments, the ‘basis for all frocking’.
After taking Barb’s measurements, Ms Blake calls Ms Trent and asks her to check them against the Berlei Figure Type Indicator, which indicates she is a ‘slender average type’.
