Australia Brings Out the Best in You: Advertisement

Title:
Australia Brings Out the Best in You: Advertisement
NFSA ID:
64651
Year:
1967
Category:
Access fees

'Come over to the sunny side [of the globe] now'. Directed at British citizens, this UK television advertisement promotes migration to Australia in 1967.

Directed at fathers, it advertises an information pack with brochures on employment (aimed at men), 'Woman's angle on Australia' (for 'your wife') and education (for the children).

The Chifley Government initiated the Assisted Passage Migration Scheme in 1945 as part of the 'populate or perish' policy. English migrants became known as 'ten pound Poms' because of the £10 processing fee to migrate to Australia.

The scheme peaked in 1969 with the arrival of over 80,000 migrants and ended in 1982.