
Sanitarium Skippy Corn Flakes are 'The eating-est corn flakes ever made' according to this 1960s TV advertisement.
Children pogo stick and jump rope to the corner shop in imitation of kangaroos to purchase their favourite breakfast cereal, which includes a free toy kangaroo inside the box. They're accompanied by an animated kangaroo and catchy song.
The whole advertisement is delightfully upbeat and the suburban setting would have made it easy for kids to identify with.
This is another product that is unrelated to the TV series Skippy but conjures associations with it through the kangaroo featured in its advertising, to appeal to a similar children's market.
Notes by Stephen Groenewegen and Adam Blackshaw
The National Film and Sound Archive of Australia acknowledges Australia’s Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we work and live and gives respect to their Elders both past and present.