Mo'Ju promotional T-shirt

This white promotional T-shirt for Mo'Ju – known previously as Mojo Juju – was released as part of the merch for their Native Tongue tour. It was designed by James Jirat Patradoon, who's known for incorporating various cultural references into his designs, including '80s aesthetics, '90s fashion, comic books and tattoo design. This T-shirt features a tattooed and pierced Astro Boy-like cartoon artfully blocking letters in Mo'Ju's old name to reveal their new moniker. The choice to obscure the old name rather than erase it entirely is a clever visual metaphor for transformation, and the shirt serves as a bold example of how merchandise can function as both a branding tool and a visual commentary on identity.

Mojo Ruiz de Luzuriaga is an Australian musician, best known for their 2018 album Native Tongue and the lead single of the same title. The single won the Best Independent Single category in the 2019 AIR Awards. Mo'Ju's identity is a matter of pride, and they have spoken publicly and through their music about being Wiradjuri, Filipino and queer.