World Series Cricket Ad 1980: 'Cricket 1980s style'

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Title:
World Series Cricket Ad 1980: 'Cricket 1980s style'
NFSA ID
424347
Year
1980
Courtesy
Nine Network

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Following an agreement between Kerry Packer and the Australian Cricket Board in mid-1979, World Series Cricket players were once again able to be selected for the 'official' Australian cricket team.

This particular ad for the World Series Cup competition promotes the excitement generated by one-day cricket and highlights its difference from the traditional game.

It also spotlights many of world cricket's most dynamic and popular players from the time.

This advertisement, created by Sydney ad agency Mojo Partners, is part of a campaign that illustrates the impact 'The Packer Revolution' had on official cricket.

Prominent throughout the campaign is the use of the successful Mojo Singers 'C'mon Aussie C'mon' tune.

Cricket
Australian sport
1980s
advertising