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NFSA Executive

Patrick McIntyre

Chief Executive Officer (CEO) of the NFSA


Portrait of Patrick McIntyre

Patrick has over 25 years’ experience in arts and cultural management. Prior to joining the NFSA as CEO, he served as Executive Director of the Sydney Theatre Company for over 11 years. His earlier roles include Associate Executive Director of The Australian Ballet, General Manager of the Sydney Film Festival and Marketing Manager of the Sydney Opera House Trust and of the Sydney Dance Company.

As a producer, he has worked on a variety of projects including the world premiere of Muriel’s Wedding the Musical; Sydney Theatre Company’s The Present on Broadway, the first all-Australian cast to play a Broadway season; and in 2007, The Nutcracker Live – a live via satellite broadcast of a performing arts event into cinemas, which was the first of its kind in Australia, and was produced in partnership with the then Australian Film Commission’s Regional Digital Screen Network.

Patrick has held positions on a number of boards and advisory boards, including the Executive Council of industry body Live Performance Australia, the advisory board of the CREATE Centre at the University of Sydney, SCOPE for Artists, ArtsReady and the Deakin University arts management program. He was Chair of Streetwize Communications, a non-profit community publishing enterprise, and was a member of the NSW State Creative Industries Task Force.

Holding a BA (Communications) from UTS, Patrick has also worked extensively as a freelance music and entertainment writer, and has presented on arts management, audience development and the value of culture at conferences and events in Australia, the US and Hong Kong.


Jacqui Uhlmann

Head of Collection


Portrait of Jacqui Uhlmann

Jacqui is responsible for the ongoing development, preservation and sharing of our collection. She first joined the NFSA in 2015, occupying senior management and executive roles. Most recently, she was Director of Visual Arts and Design in the Australian Government Office for the Arts, and returned to the NFSA in 2020.

Jacqui first started in the Australian Public Service in 2001, having previously worked as an academic researcher. She has spent most of her career in the Australian Government arts portfolio working on major policy initiatives and reforms such as the 2013 National Cultural Policy, the 2011 Review of the Australia Council and the 2010 Review of Private Sector Support for the Arts.

Jacqui has a Bachelor of Laws and a Bachelor of Arts. She is a graduate of the Australian Institute of Company Directors and alumni of the Australia Council’s Arts Leadership Program.


Rebecca Coronel

head of collection preservation


Portrait image of Rebecca Coronel

Rebecca heads the Collection Preservation branch which includes Collection Management, Conservation, Collection Digitisation and Property teams. She joined the NFSA in 2018, initially leading property strategy, and now coordinates functions that ensure the preservation and digitisation of the collection.

Rebecca is a proud Canberran with 20 years experience in public-centred roles in national collecting institutions. She started her career in the visitor services team at Questacon – National Science and Technology Centre. She spent 16 years at the National Museum of Australia, training the first visitor services team for opening in 2001, and for over a decade managed exhibitions, interpretative projects, partnerships and redevelopment of permanent galleries. Rebecca also worked in the Office for the Arts, managing a range of funding programs to support national outreach and implementation of the Protection of Cultural Objects on Loan Act.

Rebecca is committed to supporting membership-based arts organisations and has held advisory positions with the Australian Museum and Galleries Association (AMAGA) and is current Board President of Craft ACT – Craft and Design Centre.

Rebecca holds a Bachelor of Arts in Visual Arts, a Graduate Diploma in Cultural Heritage Management and a Master of Arts, Cultural Leadership. She is an alumni of the Oxford Cultural Leaders Program.


Keir winesmith

chief digital officer


NFSA executive Keir Winesmith portrait

Dr Keir Winesmith joined the NFSA in January 2023. He is responsible for the delivery of the NFSA’s strategic digital roadmap, which develops new products and services to enhance discoverability and shareability of the national audiovisual collection for all Australians. Keir also heads up the NFSA’s project office and information and communication technology activity. 

Keir joined the NFSA from the National Gallery of Australia, where he was the Tim Fairfax Head of Digital. Prior roles include Chief Technology Officer at Old Ways, New, an Indigenous-owned and managed social enterprise, and Director of Digital Experiences at the San Francisco Museum of Modern Art. He has also worked at UNSW Art & Design, the Museum of Contemporary Art in Sydney and at SBS Online.  

He holds a PhD in New Media and a Science degree in Computer Science and Physics. He is the co-author of the 2020 book The Digital Future of Museums, he co-founded the Sydney Cultural Data Salon, and he is an inaugural mentor in the Australia Council’s CEO Digital Mentoring program.


Nicole McPeake

Chief marketing officer


Portrait of NFSA exec Nicole McPeake

Nicole joined the NFSA in late 2022. As Chief Marketing Officer, she is responsible for increasing public awareness, discovery and engagement on digitally-enabled platforms whilst implementing best practice in brand strategy, CRM and audience analytics. 

Nicole was previously Director of Marketing and Customer Services at Sydney Theatre Company. As a member of the executive team for 11 years, Nicole led brand strategy, growth and audience experience. She collaborated with the artistic team, commercial producers and strategic partners on the Sydney-based and touring program. 

Between 2003 and 2010, Nicole held several senior marketing roles at Sydney Opera House, where she helped launch many successful arts programs including the inaugural Vivid Live, the Festival of Dangerous Ideas and the Utzon Music Series. 

Nicole has been a guest speaker at conferences and regularly participates in knowledge-sharing with other marketing executives from leading arts organisations within Australia, the UK and North America. Nicole began her career working in e-commerce and corporate marketing roles in Australia and London and has a Bachelor of Business from QUT.


Chris mercer

Head of programs and place


Chris Mercer exec page headshot

Chris focuses on activating and developing the NFSA’s headquarters in Canberra through a range of public programs including screenings, events, educational programs and commercial activities. In tandem with place-making, Chris will also take on leadership of the NFSA’s physical infrastructure planning and strategic asset management, including designing the roadmap to net zero. 

Chris joined the NFSA from global design and engineering firm Arup where he led the Australasia arts and culture business. Prior to that, he worked for a number of major arts and cultural organisations around the world, including as Head of Production for Sydney Theatre Company and Production Manager for the National Theatre in London.

Chris is currently a board member for Australian Dance Theatre and lectures regularly at the National Institute of Dramatic Arts. 

Chris holds a Bachelor of Creative Arts from the University of Wollongong, completed an Executive Program in Arts and Cultural Strategy at the University of Pennsylvania, and is currently completing a Master of Environmental Management at the University of New South Wales.

Chris has supported the development of several resources to support the design of arts and culture buildings and the sector's transition to sustainable practices. He presents regularly on the intersection of the arts, science and culture for climate action and the critical role of the sector in the evolution of our cities.