Some of the most striking film posters in the NFSA collection originate from Poland.

Mood pieces

https://www.nfsa.gov.au/sites/default/files/uploads/2015/07/06/698070_700X970.jpg

The art of poster-making flourished in Poland following the Second World War. There were two main state institutions that commissioned artists to create posters: Film Polski (Polish Film) and Centrala Wynajmu Filmow (Movie Rentals Central).

Competition among artists and art-school graduates for commissions was fierce. Artists saw advance screenings of films and put their name forward to design the poster. If they were selected, they were given film stills to work from and a two-week deadline.

Since artists were not working with or for Hollywood movie studios, they were free of obligations to feature movie stars, critics’ quotes or film logos, or to follow a designated billing order for the actors. 

Instead, they could create designs inspired more by the mood of a film than its literal imagery.

A passing signal

https://www.nfsa.gov.au/sites/default/files/uploads/2015/10/08/ON_THE_BEACH_POSTER_FOR_POLISH_RELEASE_801340_0004.jpg

Artists submitted their posters to a panel of established designers who reviewed them. According to Zuzanna Lipinska, a poster designer in the 1970s, the panel occasionally rejected designs outright while granting others a distinction, which earned the artist a higher fee.

Poster artist Waldemar Swierzy sums up why the chosen designs were often so striking and stood out so markedly: ‘The poster is looked at in the passing, in the rain, in winter at the bus stop, in the crowd, so it must be only a signal, suggestive character for the passer-by to register’. They were more a commentary on a film than a straightforward advertisement to entice the public to go see it. The creativity of Polish posters is why collectors still prize them today and why examples are plentiful online.

While designers like Andrea Austoni (in his article The Legacy of Polish Posters) argue that the Polish poster school heyday was the 1950s and 60s, the designs for 1970s Australian films Wake in Fright (1971) and Picnic at Hanging Rock (1975) are certainly distinctive compared to their Australian poster counterparts.

See more Polish posters for Australian films in our Polish film posters curated collection.

Main image: Detail from Piknik pod wiszacą skałą (Picnic at Hanging Rock). Polish poster for Picnic at Hanging Rock (Dir: Peter Weir, 1975). Artist: Danuta Bagińska-Andrejew. Year of print: 1978. NFSA title: 698070