Before Paul Hogan (affectionately known as Hoges) became Mick Dundee in Crocodile Dundee (Peter Faiman, Australia, 1986) he starred in a series of tourism ads designed by the Australian Tourism Commission to attract US visitors to Australia.
This ad is the most famous in the series, clocking-up an impressive amount of Aussie sightseeing in one minute by showing would-be visitors sun-soaked beaches, Uluru, Sydney Harbour Bridge, the Opera House, Sydney Harbour, an AFL game, a boat, restaurant and pub.
Australian idiom such as 'fair dinkum', 'Down Under', 'G-day' and 'mate' is thrown around with calculated abandon. The most famous line, 'I'll slip an extra shrimp on the barbie for ya', contains the American 'shrimp' instead of the Aussie 'prawn' and is often recalled incorrectly as 'throw another shrimp on the barbie'. The saying has become synonymous with Australia for Americans thanks to this highly successful campaign.
The ad also features actress Delvene Delaney who appeared in The Paul Hogan Show in the late 1970s and was co-presenter on the quiz show Sale of the Century from 1982 to 1986.
The ads were produced from 1983-2001 and they're all held in the NFSA collection. Here's another one with Hogan standing on top of the Sydney Harbour Bridge.
Notes by Beth Taylor