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'You are the most helpful man that I have ever seen', sings Mrs Sparkle to Mr Sheen in this advertisement from 1962.
Mr Sheen is a floor and furniture polish, created in Australia in the 1950s.
The Mr Sheen character – known overseas variously as Mr Min (in South Africa) and Mr Frend ([sic], in Argentina) – was apparently based on one of the company's employees.
This is a delightful example of 1960s advertising that seamlessly incorporates live action with animation. The Mr Sheen character and jingle are a part of Australian popular culture.
Mr Sheen has such strong consumer recognition that the brand has not significantly changed for over 50 years.
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