Foundation garments for women were popular in the 1950s, bolstered by the fashion for Dior's wasp waists and an exaggerated feminine silhouette.
'Girl's Best Friend: Foundation Garments Modelled on Ice Rink' is a prime example of a marketing focus on the freedom of movement these modern garments offer when compared with previous types of corsetry.
Other examples include Berlei's golfing and dancing sarong girdles.
The newsreel segment comes from Cinesound Review No. 1198.