An idyllic vision of the 1960s
In the 1960s, the Australian government created Life in Australia as a marketing tool to sell potential 'New Australians' from Europe the idea of a prosperous, happy life down under.
All 12 films focus on our capital cities and regional centres, and follow the same formula, showcasing employment and industry, education, sport, health care, shopping, religion, night life, and art. Traditional genre roles determine how the members of the films' fictional families occupy their time: father was the head of the house, and although women studied and worked, they only did so until they were ready to become devoted housewives.
These films present carefully selected aspects of the Australian experience 50 years ago. They do not represent 100% of what life in Australia was, but they do capture the spirit of a nation aspiring to fulfil its potential.