The instrument of quality

Record sleeve featuring the 'Sonora' bell logo at the centre. Illustrations of two models of record players are included: the 'Barcarolle' and the 'Etude'
Title:
The instrument of quality
NFSA ID:
816039
Year:
1920
Category:
Access fees

Music store Allan's is still in existence,  as Allans Billy Hide. The Melbourne CBD store is now located at 152 Bourke St.

The name SONORA is derived from the latin verb SONARE, to make a noise. Its logo was a bell, with the slogan 'clear as a bell'. Two players are advertised on this sleeve,  the 'Barcarolle' and the 'Etude'.

Allan's

300-302 Little Collins Street, Melbourne

Also at Adelaide and Bendigo

SONORA, the instrument of quality
Clear as a bell
Its wonderful tone makes it stand right out from all others
Sonora plays every known make of disc records
May be purchased for cash or terms
Ask to hear SONORA. You will be pleased with it