Hollywood brassieres

This hand-coloured glass slide would have been shown in cinemas aimed at patrons who aspired to look like a Hollywood movie star. This advertisement was from the last year of the Second World War. Hollywood stars of this time included: Gene Tierney, Hedy Lamarr, Betty Grable, Joan Fontaine, Ginger Rogers, Ava Gardner, Barbara Stanwyck and Vivien Leigh. 

The full caption reads 'Berlei brings you this Hollywood glamour secret. Hollywood Maxwell Brassieres worn by the stars for youthful new uplift.'

Notes by Beth Taylor