Ford Superquiz (1981–82) was based on Bob Dyer's Pick a Box(1957–71).
Not only was the format of the show the same, but both programs were presented by husband-and-wife teams: Bert and Patti Newton (Ford Superquiz) and Bob and Dolly Dyer (Pick a Box).
The format of the show saw two contestants answering the same set of questions. Whoever scored highest could choose a box with a prize inside.
The contestant is offered the choice of taking a cash prize or whatever might be in the box.
In this clip, the carry-over champion chooses to take the box. Bert then offers him $45 but he turns down the cash and sticks with the box, winning a silver tea and coffee set valued at $485 from Oneida.
The top prize on the show was a Ford motor vehicle valued at over $20,000.