Percy Herford was a well known performer in Australia from the 1890s on. 'The Black Watch' is a black wax cylinder record and the only example from the output of the Australia Record Company held in the NFSA collection. The Australia Record Company operated in Glebe, Sydney, between 1903 and 1910, recording and releasing a number of Australian popular (mostly music hall) performers. It is likely that it was the first company making commercial recordings in Australia. The company had at least two addresses: one in 73 Glebe Rd, Glebe, and another at 81 St Johns Rd, Forest Lodge. It was variously called the Australia Moulded Record Co and the Australia Phono Record Co.