‘Because I Love You’ was the lead single from The Master’s Apprentices’ third studio album, The Master's Apprentices (re-titled Choice Cuts in Australia).
In mid-1969, The Master’s Apprentices won a boat trip to England in the Hoadley's Battle of the Sounds competition. They were determined to break into the UK market, and they recorded at the famous Abbey Road Studios while in the UK.
‘Because I Love You’ is a song of love, separation and independence, and became a popular and enduring recording for the band.
To promote it, they asked Australian filmmaker Timothy Fisher to make a music video. The simple but effective clip was filmed on a chilly autumn morning on Hampstead Heath.
While black-and-white prints were shown many times on Australian TV, where colour was not widely introduced until 1975, the video was actually shot in colour (as were several other clips for tracks from the LP).
The band returned to Australia at the end of December 1970, just as ‘Because I Love You’ was released. It was their fourth consecutive Top 20 hit, reaching No. 12 nationally, and became one of the key songs of the new era of Australian rock.