Mr Sheen and Mrs Sparkle: Advertisement

'You are the most helpful man that I have ever seen', sings Mrs Sparkle to Mr Sheen in this advertisement from 1962.

Mr Sheen is a floor and furniture polish, created in Australia in the 1950s.

The Mr Sheen character – known overseas variously as Mr Min (in South Africa) and Mr Frend ([sic], in Argentina) – was apparently based on one of the company's employees.

This is a delightful example of 1960s advertising that seamlessly incorporates live action with animation. The Mr Sheen character and jingle are a part of Australian popular culture.

Mr Sheen has such strong consumer recognition that the brand has not significantly changed for over 50 years.