The Eyes Have It

The Eyes Have It
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This advertisement for road safety begins with a cricket match. As Keith Miller bats, the male narrator speaks about concentration as one of his keys to success, with his 'eyes front all the time, or you’re out’. This tip is then applied to road safety as the advertisement illustrates 'doing the right thing’ as a driver or pedestrian – noticing speed signs, slowing down at school zones, ignoring distractions, watching where you’re walking and carefully crossing the road. The narrator employs cricket analogies to reinforce the message. The ad ends with a direct address to camera by Miller who concludes that 'the eyes have it’. Summary by Poppy De Souza.