https://www.nfsa.gov.au/sites/default/files/2025-02/Colour%20TV%20Mega%20Menu%203%20TVs_1000x745%20px.jpg
Hollywood brassieres
https://www.nfsa.gov.au/sites/default/files/10-2017/760406.jpg
Title:
Hollywood brassieres
NFSA ID
760406
Year
1945
This hand-coloured glass slide would have been shown in cinemas aimed at patrons who aspired to look like a Hollywood movie star. This advertisement was from the last year of the Second World War. Hollywood stars of this time included: Gene Tierney, Hedy Lamarr, Betty Grable, Joan Fontaine, Ginger Rogers, Ava Gardner, Barbara Stanwyck and Vivien Leigh.
The full caption reads 'Berlei brings you this Hollywood glamour secret. Hollywood Maxwell Brassieres worn by the stars for youthful new uplift.'
Notes by Beth Taylor
The National Film and Sound Archive of Australia acknowledges Australia’s Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we work and live and gives respect to their Elders both past and present.