https://www.nfsa.gov.au/sites/default/files/2025-02/Colour%20TV%20Mega%20Menu%203%20TVs_1000x745%20px.jpg
The instrument of quality
https://www.nfsa.gov.au/sites/default/files/10-2016/allanssonoramelbourne.jpg
Title:
The instrument of quality
NFSA ID
816039
Year
1920
Music store Allan's is still in existence, as Allans Billy Hide. The Melbourne CBD store is now located at 152 Bourke St.
The name SONORA is derived from the latin verb SONARE, to make a noise. Its logo was a bell, with the slogan 'clear as a bell'. Two players are advertised on this sleeve, the 'Barcarolle' and the 'Etude'.
Allan's
300-302 Little Collins Street, Melbourne
Also at Adelaide and Bendigo
SONORA, the instrument of quality
Clear as a bell
Its wonderful tone makes it stand right out from all others
Sonora plays every known make of disc records
May be purchased for cash or terms
Ask to hear SONORA. You will be pleased with it
The National Film and Sound Archive of Australia acknowledges Australia’s Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we work and live and gives respect to their Elders both past and present.